Benji Graphics : The Friendliest Design Agency in the West | Bath Council Fostering Campaign
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Bath Council Fostering Campaign

Home > Bath Council Fostering Campaign
Date

June 10, 2022

Category
Local Government
About This Project

Bath Council Fostering Campaign

A large-scale campaign push attracting applicants to enquire about fostering and offering supported lodgings. We conducted interviews with carers and held workshops to create the campaign tone of voice to ensure it spoke to the target market. We directed a video shoot with foster carers and put these videos out across social media. The campaign also went across outdoor media, digital and print.

The latest campaign had nearly 2.5 million impressions, well over 10,000 website visits in a month (up from 80 per month) and the fostering team received 35 applications in the first month (up by 30!). Head of fostering applications said, “we’ve never been so busy, thank you, thank you.”